Thursday, June 19, 2014

The Loveliness Ladder

A lot has been debated about glass ceilings. I am sure that the ceiling still affects a lot of women climbing the corporate ladder. By the law of nature, politeness and caring are the two attributes related to a woman. Aggressive and powerful is the exact opposite of what we learnt about the female characteristics. With self-struggle along with the help of some supportive leaders/counterparts women are making it to the top. Weather the ceiling is thick or reducing or totally gone I am not sure of. But one thing is certain, now in the changed times, some women have definitely learnt to find a window of opportunity through the same ceiling.
Personality and charm works well in the Corporate. Studies confirm that in a sales deal, the sales person is more important than the product being sold. People tend to instantly trust an innocent face. Perception often blinds our reason. Likewise, managers also like pretty faces around them. Beauty has now started to compensate for the brains. I coin a new term for explaining this phenomenon – “The Loveliness Ladder”. And this not just affects the female population. It affects the other half of the world as well. Why would the not so good to look at guy/girl be last picked at the placements of a college? Why will the ladies with a better smile or a charming personality be picked up first in an interview?
Some quotes from studies and researches conducted in different parts of the world at different points in time:
1. Attractive people earn an average of 3 or 4 percent more than people with below-average looks, according to Daniel Hamermesh, professor of economics at the University of Texas at Austin and author of the book "Beauty Pays: Why Attractive People Are More Successful." Read more: http://www.businessinsider.com/attractive-people-are-more-successful-2012-9#ixzz356d1yUi1
2. The average callback rate was 30% across all of the CVs sent out. For attractive women, it was 54%, and for attractive men, 47%. Read more: http://www.businessinsider.in/Check-Out-How-Much-More-Often-Beautiful-Women-Get-Callbacks-For-Job-Interviews/articleshow/22441569.cms
3. Researchers found that more-attractive agents sell properties at higher prices than less-attractive agents. This can be attributed to a "halo effect," in which more-attractive individuals are perceived as possessing greater intelligence or capability. Read more: http://money.usnews.com/money/personal-finance/articles/2012/08/30/why-it-pays-to-be-attractive
One might argue that one should leverage whatever one has. Weather its beauty or its brains. But isn’t Corporate not a beauty pageant? Can an athlete win a beauty contest? Or can an actor be a painter? So why can’t we keep this rationale when it comes to the Corporate? Why is a pretty face more likable at work? Shouldn’t workplace be a place where brains and skills are objectively judged keeping the perception of the heart out of the box? A more skilled and hard-working resource often is considered equal or even left behind in the Corporate race.

For those who are eligible to climb the Loveliness Ladder – thumbs up. Those who are struggling to fight the glass ceiling and cannot even use the loveliness ladder- find a new way to shake the system. Although they have been ‘lucky’ enough to have the brains to reach where they are, breaking the chains of stereotypical and orthodox thinking- only to be bound by perception and beauty. For them, it is more suffocating than before for now they are caught in the glass ceiling and can’t take the loveliness ladder. Time to find another window or door or ladder, for the Corporate believes in the survival of the smartest!!